How does a writer decide on the price of his or her eBook?

Now, there’s a question!  And that decision must be made by the author.

Clearly the intent is to maximize income. The price you set looms large in this ambition. So think carefully on this question of price. Set it too high and reader resistance becomes a factor. Too low and buyers may feel it can’t be much at that price – and pass. Who said life is easy!

If you are unknown, as a writer, no matter how wonderful you write, or what extraordinary epic you have produced, you need to grub down into the reality on pricing, and set your price at a lower level than established writers can demand. If, in time, you make it into the big sales numbers, then you can increase the price. And raise a glass as well.